WhiteWave Food Co., Broomfield, Colo., invested $3 million in a minority equity stake in Daily Greens, an Austin, Texas-based cold-pressed, greens-based juice company.
“Daily Greens’ delicious products, belief in the powerful impact of food on consumers’ health and commitment to non-GMO, project-verified products makes it an excellent partner for WhiteWave in the growing premium juice and beverage category. We look forward to working with Daily Greens as they build on their future capabilities and opportunities,” according to a statement provided by WhiteWave.
Most the $3 million from WhiteWave is said to go toward new marketing and field demo programs, as well as capital equipment expenditures, notably the purchase of a high-pressure processing (HPP) machine. Daily Greens also expanded its lease space in preparation for the addition of the unit, which is expected to go into use in April or May.
Earlier this month, Daily Greens launched its first 12-ounce offerings, which are distributed at all Harris-Teeter locations and will available in 400 Kroger-owned stores west of the Mississippi, beginning in February. The company also debuted a new chia-infused line of juices, also in 12-ounce bottles.