Based on the philosophy that it should be easier for families to live well within their budgets, SUPERVALU’S Wild Harvest private label brand unveiled a new, refreshed brand positioning, logo and packaging graphics, supported by a new, fully integrated marketing campaign titled “Eat Free. Go Wild.”
The brand, which launched in 2008 and currently features more than 300 products in 60 categories ranging from fresh produce, dairy and meat to cereals, pastas, snacks and baby foods, is expanding its product lineup by introducing nearly 200 new items this year.