As millennials, moms and millennial-moms become a larger market, their preferences naturally become a top priority for the food and beverage industry. In fact, millennials just overtook the baby boomers as America’s largest demographic group. These adults, between the ages of 18-34, are now the primary focus for marketers and product developers. They want products with “clean labels” that include words like all-food, organic and local vs. retort jars of baby food, canned green beans and preservative-laden processed foods.
That’s why today’s cold food manufacturers are looking in the technology sector to improve their portfolios and flavor profiles.