A new nationwide study of consumers indicates that young shoppers increasingly demonstrate loyalty to the stores they use for household grocery purchases.
The “The Rise of Loyal Shoppers” study, produced by the Private Label Manufacturers Association (PLMA), New York, focused on 1,059 men and women ages 25-45, a segment that makes up more than one-third of the U.S. adult population. This age group is important to retailers because their spending on household grocery products is considered to be the highest among all age groups.