There has been a sea change, with increasing numbers of consumers seeking more transparency from the food and beverage industry and shunning artificial ingredients.
In fact, 87% of Americans look at the Nutrition Facts panel on packaged foods and beverages at least sometimes, while more than half (56%) actively seek out nutritional information and guidelines, according to “Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing,” published by New York-based market research firm Packaged Facts.