Tribe, Taunton, Mass., put a unique spin on the look and taste of hummus with Tribe Swirl, which takes toppings that are traditionally placed atop hummus and instead layers them throughout the product.
Tribe Swirl eliminates the need to mix the hummus before eating.
“Tribe Swirl is going to create quite a stir within the hummus category,” says Adam Carr, chief executive officer. “It is the only hummus on the market that offers toppings from top to bottom. This innovatively delicious spin gives consumers even more reason to dig in.”
The Tribe Swirl product lineup includes Sweet Red Pepper, Garlic & Herb, Fiery Sriracha and Salsa Hummus, and is available nationwide for a suggested retail price of $5.99 for a 16-ounce container and $4.29 for a 10-ounce package on store shelves.