Big players in the food and beverage industry are trying to do the right thing. Many companies are slimming down on ingredients, reformulating products, targeting new market segments and acquiring brands—primarily natural and organic—all in the name of appealing to constantly morphing consumer trends. But this might not be enough.
According to consumer products industry advisor Deloitte, its annual survey of more than 354 brands across 34 product categories reveals many of America’s national food and beverage household brands continue to struggle for the hearts and minds of consumers for the fifth year in a row. The “2015 American Pantry Study” was commissioned by Deloitte and conducted by an independent research company in 2015.