Omnitracs, LLC, Dallas, introduced new branding, created to unify its specialized business units under a single compelling naming, messaging and creative architecture. Elements of the new brand platform include a contemporary redesign of the corporate logo, original tagline, refined core messaging and engaging design treatments.

“Over the past few years and through a series of strategic acquisitions, Omnitracs has grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” says John Graham, chief executive officer. “The new brand platform—from creative to messaging—properly aligns our distinct business units under the power of a single, well-respected brand—Omnitracs. The new branding is representative of the collective strength of our uniquely varied expertise, our continuous innovation and drive to revolutionize the transportation industry and our ability to deliver best-in-class solutions to our customers for today and tomorrow.”