Top 7 trends to help brands target new consumers in 2016
Interbrand, a New York-based brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, announced seven technology trends that forward-looking brands can take advantage of in 2016.
“Technology's tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the pieces, more people are choosing to edit out the nonessential and design their environments and schedules to better support the pursuit of their passions,” says Aaron Harvey, partner and executive creative director of Ready Set Rocket. “For brands that take the time to empathize deeply with their customers' priorities, this cultural shift presents a considerable opportunity to use technology that powers products and services that align with this lifestyle.”