GS1, Digimarc partner to deliver enhanced barcode technology
Digimarc Corp., Beaverton, Ore., and GS1 US, Lawrenceville, N.J., announced collaborative efforts to speed the industry adoption of the Digimarc barcode technology through GS1 US's membership. This pioneering technology delivers faster checkout, more efficient store operations to retailers and richer consumer information to brand owners and consumers.
GS1 US maintains the global standards for barcodes, and will provide education, training and access to services for its 300,000-member businesses to foster the adoption of Digimarc's barcode technology.