Perdue Foodservice, Salisbury, Md., launched PERDUE HARVESTLAND USDA-certified organic fresh and frozen chicken for the foodservice channel.

“We’re excited to introduce an organic product to the foodservice space and lead the way by providing product attributes that consumers have been asking about for years,” says Doug Wickman, vice president of foodservice marketing and business development. “We’ve already received great feedback from the HARVESTLAND NO ANTIBIOTICS EVER line, and look forward to working with operators to introduce HARVESTLAND organic chicken to their customers. Organic offerings provide a clearly defined set of powerful advantage-driven menu attributes that consumers want and are willing to pay more for today.”

HARVESTLAND organic frozen chicken is available nationwide in whole bird, boneless skinless breast and boneless skinless thighs. HARVESTLAND organic fresh chicken comes in the same formats for select Eastern markets.