Study: Consumers in search of organic, non-GMO, grass-fed label claims
The annual study found that eight in 10 health-conscious consumers want to see a natural product certification similar to the USDA organic seal.
Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass-fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey, produced by Market Dynamics-Market LOHAS, Acton, Mass.
The annual study found that eight in 10 health-conscious consumers want to see a natural product certification similar to the USDA organic seal. This year, only about one in three said all-natural was a key purchase factor, followed by “brands that I trust” at (46%).