Chobani, LLC, Norwich, N.Y., expanded beyond the yogurt aisle with new Chobani Meze dips.
"For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options," says Peter McGuinness, chief marketing and brand officer. "Chobani's founding mission is to make better food for more people, and as a brand, we're expanding into two new categories like drinks and savory dips to give consumers what they're looking for—delicious, nutritious, natural food that's accessible to everyone."