Weight Watchers, Oprah Winfrey create new ice cream innovations
In partnership with Oprah Winfrey, Weight Watchers International, Inc., Le Mars, Iowa, introduced three new ice cream varieties and more convenient snack-size portions for consumers who want to treat themselves while still making smart choices.
The new line of 12 Weight Watchers frozen novelties range between 45-90 calories per treat, and account for 2-4 SmartPoints value per treat, which is part of Weight Watchers' Beyond the Scale program.