Technomic study: Consumer trends report shows increasing demand for pizza
Operators must innovate and adapt to consumers' evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.
Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels, according to Chicago-based Technomic’s “2016 Pizza Consumer Trend Report.”
To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers' evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.