Survey: The media influences consumers’ food, beverage decisions
In most cases, media headlines and articles were at or near the top of the sources that altered consumers’ opinions.
In the last year, significant numbers of Americans have changed their minds or behaviors around food and nutrition issues, with the media being a top driver of those changes, according to “Food Decision 2016: The Impact of a Growing National Food Dialogue,” a 2016 Food and Health Survey conducted and released by the International Food Information Council (IFIC) Foundation, Washington, D.C.
“2016 is a big decision-making year for Americans,” said says Kimberly Reed, president. “Not only do we have an upcoming presidential election involving more conversations with new voters, emerging technologies and changing demographics, [but] we also see more factors influencing Americans’ food decisions. Our 11th annual survey shows that the food dialogue has gained momentum over the past year, with factors [such as] health status, gender, income, education and age influencing Americans’ views on the food they eat.”