Arla Foods, Inc., USA, Basking Ridge, N.J., introduced new Lurpak Spreadable Infusions, a blend of Lurpak butter and rapeseed oil with added herbs and spices, lightly whipped for ease of spreading.
“Lurpak Spreadable Infusions taps into the trend of actively seeking out bold and adventurous new flavors, allowing consumers to spread flavor to enhance the taste and texture of breads of the world,” says Jordan O'Farrell, brand manager. “For our food lover audience who value great taste, Lurpak Spreadable Infusions will be an incremental purchase and especially significant for the lunch occasion. Lurpak Spreadable Infusions will put the brand at the heart of even more good food occasions.”
The Lurpak Spreadable Infusionsis available in three variants:
Chilli & Limecombines the sweet zest of lime and fiery chilli, perfect spread over a warm flatbread.
Smoked Chipotleis infused with bold smoked chipotle chilies, ideal for a burrito-style wrap.
Sea Salt & Pink Peppercorn is best spread on soda bread or Paninis.