The supermarket guide to online grocery competition
Online grocers dominate on all dimensions—number of sites, reach, share of trips and share of spending.
Online grocery shopping is the primary competition for today’s multi-channel supermarkets, according to a study conducted by Brick Meet Click, Barrington, Ill., with support from MyWebGrocer, Winooski, Vt.
Online grocers, or Basket Bandits, dominate on all dimensions—number of sites, reach, share of trips and share of spending.