French Cheese Board unveils first U.S. concept store for cheese
The concept store transforms the idea of a mere boutique into an interactive experience to discover cheese culture.
The French Cheese Board (FCB), a New York-based umbrella organization for French dairy products, opened its first concept store for cheese in the United States, located in New York City's Soho.
The concept store transforms the idea of a mere boutique into an interactive experience to discover cheese culture through an intuitive tool box, complete with magnetic walls, bespoke furniture, educative murals to learn all about French cheeses and many more innovative features.