Millie's Gelato, San Diego, Calif., launched new summer flavors, available at 35 Gelson's and Bristol Farms markets in Los Angeles.

New flavors include Strawberry Coconut Crème and Vanilla Coconut Crème.

"As a small business, dealing with the demand after Los Angeles was named PETA's #2 ‘Most Vegan Friendly City’ was a challenge, but we survived. I hope our new flavors will be a bridge to introduce the average consumer to the idea of a plant-based diet," says Susan Sbicca, founder and CEO.