Study: Consumers making more online purchases than in store
This is the first time in the study’s 5-year history that more than half (51%) of all purchases made by respondents are made online, up from 48% in 2015.
Avid online shoppers, who make two or more purchases online in a typical 3-month period, are leading a retail revolution. And, these consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper study, produced by United Parcel Service Inc. (UPS), Atlanta.
This is the first time in the study’s 5-year history that more than half (51%) of all purchases made by respondents are made online, up from 48% in 2015.