InContext Solutions opens virtual reality innovation center on East Coast
These virtual simulations allow retailers and CPGs to create and modify new concepts and test concepts with consumers before investing in production or transforming in-store experiences.
InContext Solutions, a Chicago-based provider of web-based virtual reality (VR) shopper and retail solutions, opened its first East Coast office and VR innovation center in Summit, N.J.
The office features InContext’s HIVE (hi-immersion virtual experience), which is a VR lab that offers hands-on experience with technology and high-end wearable devices. The office also entails ShopperLab, a collaboration and demonstration space that allows retailers and consumer packaged goods companies to create and test new shopper experiences in hyper-realistic virtual stores.
“VR is an amazing technology, but to understand its disruptive potential, you have to experience it first hand,” says Mark Hardy, chief executive officer. “We have seen such success with the HIVE in our Chicago headquarters, and we wanted to bring that experience, along with ShopperLab, to our East Coast clients, giving them a better understanding of where VR is going and how new technologies can improve critical parts of their businesses.”
InContext Solutions’ virtual simulations allow retailers and CPGs to create and modify new concepts and test concepts with consumers before investing in production or transforming in-store experiences.