The trend toward reducing meat intake has led to the emergence of new opportunities to target vegans, vegetarians, non-meat eaters and non-red-meat eaters.
Innova Market Insights, The Netherlands, released data that shows a +60% rise in global food and beverage launches using a vegetarian claim between 2011 and 2015. Launches featuring the term “vegan” also rose to account for 4.3% of total introductions in 2015, up from 2.8% in 2014 and just 1.5% in 2012.
The trend toward reducing meat intake has led to the emergence of new opportunities to target vegans, vegetarians, non-meat eaters and non-red-meat eaters, otherwise known as flexitarians, who mainly eat a plant-based diet.