Juicing has become quite the trend for today’s health-conscious consumers. However, many at-home juicing techniques still leave the end product a bit clumpy.
That’s why more and more beverage processors are turning to high-pressure processing (HPP) and cold-pressed technologies.
“Cold-pressed and HPP juices are positioned in the marketplace as the highest quality juice,” says Gary Hemphill, managing director of research for Beverage Marketing Corp., New York. “Today’s consumers have shown a willingness to trade up to more premium products if they get value in return. While these products are expensive and are not likely to overtake the market because of that, there appears to be a consumer willing to pay the premium to get the quality these products deliver.”