The survey also found that more than half of shoppers are regularly or sometimes overwhelmed when evaluating food product labels while grocery shopping.
Gold’n Plump, distributed nationally by St. Cloud, Minn.-based GNP Co., conducted a study to help make sense of new chicken label claims.
According to the Gold’n Plump Chicken Label Insights Study, which surveyed 1,000 primary grocery shoppers of chicken across the United States, 62% of chicken shoppers are confused by food labels in general, with just 27% of respondents report being confused by the label claims on fresh, uncooked chicken.