Study: 6 communication drivers for food, beverage industry
To succeed in the conversation age, food and beverage brands must rely on a contemporary mix of communications techniques.
MSLGROUP, Chicago, unveiled six communication drivers for winning share of mouth in the conversation age in its latest study, “The Future of Food Communications: Winning Share of Mouth in the Conversation Age.” The drivers—distilled from expert opinions of top food industry communications experts inside and outside the firm—are supported by secondary research.
“In order to succeed in the conversation age, food and beverage brands need to rely on a contemporary mix of communications techniques from powerful visual stimuli to social influence at scale, as well build an attractive brand reputation, a brand narrative that delivers modern appetite appeal, a health and wellness story and a strong connection to culture,” says Pascal Beucler, chief strategy officer.