Hain Celestial brand develops Kombucha crafted with cold-pressed juice
The Hain Celestial Group, Inc., Lake Success, N.Y., expanded its BluePrint brand of cold-pressed juices and juice drinks with the launch of a new line of certified-USDA organic Kombucha Drinks.
The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits, such as digestion and immunity.
"Our dedicated BluePrint consumers have been asking for a Kombucha product. We know they are on-the-go and need solutions to fit their lifestyles," says Alex Galindez, general manager. "When small batch-brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.' BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives—organically."
BluePrint Kombucha consists of:
· Kale-a-lu-ya—A kale, spinach and parsley juice that’s an excellent source of vitamin A.
· Miss Tang—A lime, lemon and ginger juice created to help support the immune system.
· Raise the Roots—A beet, carrot and ginger juice that help maintain stamina for extra-curricular activities.
· Sweet Heat—A ginger, apple and lemon juice with a cayenne pepper kick to help re-set and re-energize.
The line is available at Whole Foods Market and local retailers in the New York Tri-State area, as well as in Whole Foods Market Midwest-area stores starting in September. Beginning Aug. 25, BluePrint Kombucha Drinks will be available in Sprouts Farmers Market locations.
Each variety comes in 14-fluid ounce bottles for a suggested retail price of $3.49.
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