Bolthouse Farms, Santa Monica, Calif., launched 1915, a new brand of organic, ultra-premium cold-pressed juice that harkens back to the year the Bolthouse family began its commercial farm operation.
“Expanding into the ultra-premium organic juice category with the launch of 1915 underscores our commitment to inspiring healthy eating by making high-quality products made from fruits and vegetables for every lifestyle,” says Jeff Dunn, president of Campbell fresh division. “By making cold-pressed organic juice more affordable and widely available to consumers, we can continue to make the healthy choice the easy choice.”
1915 is the first creation by Bolthouse Farms under the new Campbell fresh division (C-Fresh) of Campbell Soup Co., Camden, N.J., which also includes the recently acquired Garden Fresh Gourmet brand of salsa and hummus.
1915 juice blends are USDA-certified organic and made via high-pressure processing (HPP). With no more than six ingredients per bottle, they come in Romaine with spinach, apple, cucumber, lemon and kale; Carrot with apple, lemon, ginger and coriander; Beet with carrot, orange and lemon; Pineapple with coconut, mango, avocado and lemon; and Blueberry with strawberry, coconut, apple, spinach and blackberry.
1915 is available nationwide and regionally at select Walmart, Target and Meijer stores for a suggested retail price of $4.49 per 12-ounce BPA-free bottle.