Survey: Mobile searches for food, beverage rank highest of any industry sector
The study reveals what consumers search for from their smartphones and tablets.
Smartphones and tablets now account for 72% of online searches that result in a visit to a food and beverage website, the greatest of any of the sectors analyzed in a new study of mobile search activity by Hitwise, a New York-based division of Connexity.
The study, “Mobile Search: Topics & Themes,” outlines that the food and beverage sector consists of recipe sites, restaurants and food brands and manufacturers. Among the searches that skew the heaviest toward mobile devices are those that start with “is” or “are,” as in “are olives healthy?” or “is corn paleo?” Similarly, research searches, such as those seeking the number of “calories” in a food item, “substitution” suggestions for an ingredient or information on a particular food “recall” are also more likely to be conducted on a mobile device.