Sabra launches ‘next best thing for sliced bread’
Sabra Dipping Co., Chesterfield County, Va., launched Sabra Spreads, a line of fresh, wholesome, refrigerated sandwich spreads dubbed as “America’s next best thing for sliced bread.”
This one-of-a kind condiment comes in a convenient squeezable bottle, available in Herb, Honey Mustard and Sea Salt & Cracked Pepper varieties.
"Sandwiches are as popular as ever. Casual and completely customizable, it is no wonder they continue to reign as a go-to meal," says Eric Greifenberger, director of marketing. "With the launch of Sabra Spreads, we're giving consumers fresh new ways to love hummus while upgrading everyday sandwiches. The line was developed from a nutritional, texture and taste standpoint, specifically to make sandwiches sing with added flavor. We are thrilled to introduce an incredible guilt-free innovation for the condiment category."
Sabra Spreads boast 75% less fat than the leading spread and mayonnaise, and pair perfectly with sandwiches and wraps of all varieties from deli or cheese to vegetarian.
"When it comes to culinary innovations, everything starts in the kitchen and with the best ingredients," says MaryDawn Wright, corporate executive chef at Sabra's Center of Excellence. "As consummate hummus eaters, we have always used hummus in a wide variety of occasions. We were thrilled when we observed trend-setting consumers and restaurateurs beginning to spread hummus on sandwiches, wraps and more. We harvested that enthusiasm behind spreading hummus to craft a line of hummus-based spreads with the ideal flavors and texture to compliment America’s favorite sandwich ingredients. Now, people at home can create a flavor-packed sandwich or wrap quickly and easily using our new line of spreads."
Sabra Spreads will launch nationwide beginning Sept. 1, with limited retail availability late summer. They can be found in the refrigerated deli section of grocery stores and supermarkets for a suggested retail price of $3.99 per bottle.