Study finds that generations view dinner differently
Millennials have shifted their dinner occasions from away-from-home to in-home.
If there is one meal that exemplifies the differences among generations, it’s dinner, according to a study produced by The NPD Group, Chicago. In fact, when it comes to dinner, each group’s motivations, needs and wants vary significantly.
Millennials, who are all about personalization and wanting to add their own touch, want more control and involvement in the foods and meals they eat, according to the study “A Generational Study: The Evolution of Eating.” Because of this need, they have shifted some of their dinner occasions from away-from-home to in-home. They see dinner as an experience, and believe that playing a part in the cooking process equates to “cooking from scratch.” Meanwhile, Gen Xers plan dinner meals around the family and calendar, and Baby Boomers, many of whom are empty nesters or are facing health conditions, are shifting some of their dinner occasions from in-home to restaurants.