Please meet Mark Tisdale, Refrigerated & Frozen Foods’ new publisher and industry expert of food and beverage packaging. Mark brings strong digital advertising experience in category management, consumer packaged goods and strategic planning. Based out of Atlanta, he previously worked at Nielsen Business Media, Stagnito Communications, Harbor Communications and Collinson Media & Events. Here’s what he has to say:
"One of my passions in life is marketing. I love everything about the discipline. It combines the soft stuff—people’s attitudes and experiences—with the hard stuff—getting the most from events, how to measure ROI on print advertising and the best practices to use within the various elements of digital.
I’ve been doing this for over 30 years with the last 20 of those in publishing. The most recent five years, I have spent working with consumer packaged goods companies like Flowers Foods, Tyson and Coca-Cola in the convenience store industry.
What I love about the publishing business though is that I find that I’m learning something new every day about making companies and the people that work there successful. And, that is just as true for our manufacturing readers as it is for our supplier partners.
Being on board at BNP Media within the food, beverage and packaging group is very exciting right now. I get to help great people at some great companies navigate the increasingly complex and diverse world of B2B marketing overall and within the food and beverage manufacturing industry specifically. What could be better?
I am looking forward to meeting many of you personally in the coming months. Please let us know how we can continue to help make your business lives better."
Mark can be reached at 847-964-0363 or firstname.lastname@example.org.