There’s no denying that online grocery is rapidly growing, however what many may have overlooked is the major effect it is having on the frozen foods industry. As online grocery sales of frozen foods continue to grow, it will be increasingly important for frozen food brands to address this fast-growing channel.
While total market sales of frozen products climbed by only 0.8% last year, online sales soared 18%, according to a report published by Allied Market Research, Portland, Ore. In addition, Allied Market Research forecasts a compound annual growth rate of 4.1% for frozen foods for the period of 2015-2020.