B&G Foods, Parsippany, N.J., expanded its Green Giant brand with a modern take on vegetables and new versions of mealtime favorites such as Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.
"Since the acquisition of this iconic brand, we have been working tirelessly to meet consumer desire for new, delicious ways to incorporate more vegetables into their daily lives," says Robert Cantwell, chief executive officer. "This consumer desire has inspired the creation of new Green Giant frozen innovations, as well as the brand's modernized persona, with the intention of bringing back the Green Giant with a purpose—adding more vegetables to America's plates."
Veggie Tots, a kid-friendly, mom-approved alternative to potato tots and French fries, are filled with vegetables such as cauliflower or broccoli instead of potatoes. Varieties include Cauliflower, Broccoli and Broccoli & Cheese.
Riced Veggies are made from 100% vegetables and feature 70-85% fewer calories per serving. Varieties include Cauliflower, Cauliflower & Broccoli, Cauliflower & Sweet Potato and Cauliflower Medley.
Mashed Cauliflower is an alternative to the typical potato side dish. Each half‑cup serving contains one full serving of cauliflower and 40-45% fewer calories. Varieties include Original with Olive Oil & Sea Salt, Cheddar & Bacon and Garlic & Herb.
Roasted Veggies offer the taste of roasted vegetables without the hassle of roasting and cleaning up. These items contain no sauce or seasoning. Simply heat and pair with an entrée. Varieties include Corn, Brussels Sprouts, Broccoli, Cauliflower and Carrots.
The new Green Giant products are sold in stores nationwide.