This is a historic time in the food industry. A mandatory GMO labeling bill was signed into law. But, law or no law, the larger discussion around GMO labeling highlights a trend that is gaining momentum—transparency. Consumers want more of it, and many manufacturers are racing to figure out how to deliver it.
Of course, transparency goes beyond GMO labeling. In a recent industry study conducted by Label Insight, Chicago, 94% of consumers surveyed said it is important that the brands they buy from are transparent about how their food is made. More specifically, the study, “Food Revolution,” reveals that 71% of consumers said they consider whether they have access to the full list of ingredient information for a product when making food purchase decisions. Consumers are demanding transparency around all aspects of the products they consume. How will it benefit the frozen food brands that provide this transparency?