Ashland, Dublin, Ohio, announced a strategic collaboration with HP Inc., Palo Alto, Calif., to develop laminating adhesives and coatings that are compatible with HP Indigo ElectroInk for digitally printed labels and flexible packaging.

“Ashland’s relationship with HP will benefit our customers, helping us to solve their challenges with the efficacy, usability and integrity of their packaging, particularly in the food segment,” says David Hatgas, global business director, adhesives and coatings, Ashland.

Building on a collaboration spanning four years, the structured working relationship will expedite the development of laminating adhesives and coatings that improve the usability of digital printing for a wide variety of packaging applications.

“HP is constantly innovating to reinvent our customers’ application possibilities,” says Nurit Raccah, labels and packaging media and materials business manager, Indigo division, HP Inc. “This strategic collaboration with Ashland, a world-class adhesive supplier, demonstrates our continued commitment to providing HP Indigo customers full end-to-end solutions to grow their businesses.”

Ashland’s ongoing relationship with HP has yielded a significant number of Ashland products that meet HP’s standards for use with HP Indigo digital presses, including Purelam 9500/9240 solvent-free laminating adhesive and Purethane A-1090/CCAT 104 water-based laminating adhesive crosslinker.