Sabra’s new hummus delivers down-home chili flavor
Sabra Dipping Co., Chesterfield County, Va., added a little heat to the fall season by introducing a new limited-edition variety to its hummus product portfolio.
Zesty 3-Pepper Chili with Red Beans features bits of red beans mixed with red and green bell peppers and just the right amount of jalapenos.
"Consumers have really enjoyed our limited-edition offerings in the past, and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus," says Eric Greifenberger, director of marketing. "All Sabra innovation starts with consumer insights. We asked consumers to choose this fall's limited-edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line, so we can't wait to listen to consumer feedback on this; we are definitely looking forward to consumers reaching out to us after they give it a try."
Zesty 3-Pepper Chili with Red Beans Hummus is available in the deli section of grocery stores and supermarkets nationwide for a suggested retail price of $3.99 for a 10-ounce container.