Garden Lites, Jamaica, N.Y., introduced what is said to be the first and only veggie-rich waffles whose primary ingredients are butternut squash and carrots.
“Consumers demand better choices in their foods for themselves and their families,” says Andy Reichgut, executive vice president. “Garden Lites continues to fulfill consumer’s needs by creating delicious and convenient products that offer the health benefits of vegetables, fiber and nutrients. This product is an extension of our wildly successful Garden Lites Muffins. Our consumers asked for healthy and delicious waffles, and we listened.”
Available in Homestyle and Blueberry varieties, both kinds are made with 23% vegetables, are certified gluten-free, dairy-Free and Kosher and offer 18 grams of whole grains.
“We know everyone is so busy, and that getting in your recommended amount of fruits and veggies is difficult,” says Julie Gould, brand manager. “Now you can really get your entire family off to a great start in minutes with these amazing tasting waffles, which offer both convenience and nutrition.”
Garden Lites Waffles are sold in the frozen section of grocery stores for a suggested retail price of $3.49.