Study: Customer-centricity vital for food, beverage innovation success
The food processing sector is on the cusp of an age of innovation largely driven by escalating and evolving consumer demands.
Food and beverage manufacturers and retailers must put consumer needs at the heart of innovation strategies to ensure their brands remain relevant, according to a study produced by UK-based Leatherhead Food Research.
Qualitative research undertaken by Leatherhead with sister company Oakland Innovation, UK, indicates that the sector is on the cusp of an age of innovation largely driven by escalating and evolving consumer demands. The study, “Consumer-focused innovation for better business returns,” indicates that brands that cater to these demands will be best placed to thrive over the coming years. Those that don’t could find they are disrupted by customer-focused start-ups.