Acosta research shows grocery shopper behavior influenced by engagement with food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove.
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. This and other research was released in the latest The Why? Behind The Buy report, published by Acosta Sales & Marketing, Jacksonville, Fla., which details the choices and behaviors of grocery shoppers, as they look to enhance how they purchase and consume food.
“The experiential factor is driving today’s shoppers to make food choices rooted in what will bring them personal satisfaction and enjoyment,” says Colin Stewart, senior vice president. “As we head into 2017, it’s important that brands and retailers think about how their product offerings contribute to grocery shoppers’ positive experiences from the moment the item is spotted on the store shelf to when it reaches their kitchen tables.”
Other key factors contributing to this experiential evolution for grocery shoppers include: