Hartman Group: Top 10 key words in food, beverage industry
Here's a Top 10 list of key words that should be part of every food and beverage industry professional’s vocabulary.
In the never-ending quest to connect with consumers on a meaningful level, today’s marketers like to think they can target specific needs by appealing to hot-button desires in health and wellness, changing eating behaviors or influencers to purchase.
That’s why The Hartman Group, Bellevue, Wash., released a Top 10 list of key words that should be part of every food and beverage industry professional’s vocabulary.