Unilever study reveals consumers prefer sustainable brands
The study’s findings uncover an unprecedented opportunity for companies that get it right.
A new international study by Unilever, UK, reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good.
The study asked 20,000 adults from five countries how their sustainability concerns impact their in-store and at-home choices in-store. It then mapped their claims against real purchase decisions, giving a more accurate picture of what people are actually buying – and why.