FreshBev, the New Haven, Conn., producer of RIPE Craft Juice, is expanding its portfolio of real fresh juices.

New flavors include 100% Pomegranate, Cranberry Northeast Blend, Cranberry Apple, Red Grapefruit Indian River Florida, Apple, Pineapple, Orange, Whole Milled Cranberry Apple and Unsweetened Cranberry.

"Most other juices take weeks or even longer to transform fruit into the end product, and a lot gets added in the process," says Michel Boissy, founder.  "We believe in sticking to our principles. So, when consumers want a drink that's truly fresh, it has to be RIPE Craft Juice."

All juice extraction is done under one roof and never above 45°F. Within minutes of being extracted, the liquid is bottled and submitted to high-pressure processing (HPP) technology.

RIPE Craft Juices are sold in Whole Foods and select regional grocery chains nationwide in 12.2-ounce bottles for a suggested retail price of $3.48 and 46-ounce multi-serve pouches for a suggested retail price of $8.99.