Study reveals consumers want simple shopping experience

The study, based on an online survey of more than 14,000 respondents across nine countries, ranks 857 brands on their perceived simplicity.

February 2, 2017

New York-based global brand strategy, design and experience firm Siegel+Gale released the findings of its seventh annual Global Brand Simplicity Index.

Key findings include:

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Events

March 7, 2021

The NGA Show

Clarion UX and the National Grocers Association (NGA) have announced dates and locations for The NGA Show through 2023. The NGA Show is the place where independent grocers have gathered for over 35 years, connecting supermarket retailers and wholesalers, food manufacturers and service providers from around the world to share innovative solutions and best practices that support and strengthen the independent supermarket channel.

April 13, 2021

ProFood Tech 2021 Brings Processing Solutions to Key Decision Makers

Exhibit sales are open for the return of ProFood Tech (April 13-15, 2021; McCormick Place, Chicago). Following one of the most influential events for food and beverage companies in 2019, ProFood Tech 2021 is set to attract an increasing number of executive-level decision makers with significant influence and purchasing power.

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