Study reveals consumers want simple shopping experience

The study, based on an online survey of more than 14,000 respondents across nine countries, ranks 857 brands on their perceived simplicity.

February 2, 2017

New York-based global brand strategy, design and experience firm Siegel+Gale released the findings of its seventh annual Global Brand Simplicity Index.

Key findings include:

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Study reveals consumers want simple shopping experience

The study, based on an online survey of more than 14,000 respondents across nine countries, ranks 857 brands on their perceived simplicity.

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