Manitowoc Foodservice, Inc., a New Port Richey, Fla.-based supplier of commercial foodservice equipment, is rebranding its company, logo and brand identity to Welbilt, Inc. This is part of the company's strategic repositioning after it spun off from its former parent company, The Manitowoc Co., in March 2016.
“We are excited to announce the changing of our name to Welbilt, Inc., which further strengthens our corporate identity as a stand-alone company,” says Hubertus Muehlhaeuser, president and CEO. “Welbilt reflects our promise and commitment to bringing innovation to the table. Rooted in the Hirsch brothers’ innovative stove in 1929, Welbilt developed to become the first company in the industry pursuing a complete systems approach. The name Welbilt uniquely connects our past with our vision of the future. Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers’ kitchens reach their full potential. As we continue to innovate and grow, we will always remain grounded in our long history.”
“Welbilt is synonymous with great quality and reliability in everything we do. We have significantly improved our operations to live up to that promise,” adds Josef Matosevic, chief operating officer. “Welbilt is also pragmatically innovative, and all our products and solutions are designed with the entire kitchen in mind. Finally, we are intelligently connected and create seamless solutions in the kitchen to get the highest operator benefits and help our customers achieve the return on their investment faster.”
“The corporate rebranding builds on the accomplishments of our dedicated team over the past year,” says Andreas Weishaar, senior vice president, strategy, marketing and human resources. “Today, we are more customer-centric and more agile. To meet our future growth objectives, we will focus on further developing our 12 strong global brands under our new corporate name. In short, we are ready to live up to our new name, Welbilt.”
Welbilt offers both hot and cold foodservice equipment, from ovens, fryers, steamers, grills, ranges and induction cooktops to beverage dispensing, blending, refrigeration and ice making equipment for quick-service, fast casual and fine dining restaurants.