Nielsen’s new measurement tool delivers transparency to food labeling data
Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's cloud-based product attributes.
Building on the recent strategic alliance with Label Insight, Chicago, Nielsen, New York, launched Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes. With this launch, Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's cloud-based product attributes.
Delivering greater product transparency about real ingredients and attributes, Nielsen Product Insider will allow food fast-moving consumer goods (FMCG) companies and retailers to understand sales performance and shopper demographics, create custom segmentation and understand product trends and personalization needs for health and wellness consumers. In addition, this solution can interpret competitive product formulations, evaluate the impact of government regulations and incorporate ailments, allergens and lifestyle preferences into loyalty and marketing programs.