Nestlé USA, Oakland, Calif., debuted new recipes and new packaging for its portfolio of Skinny Cow frozen novelties.
"Individual preferences and expectations are always evolving, and now, more than ever, consumers are looking for quality ingredients in the foods they purchase. Over the past 23 years, Skinny Cow has developed indulgent products and treats, and this year the brand is delighted to announce that it has updated its recipes to incorporate delicious ingredients you can feel good about, without changing the flavors our fans love," says Kevin George, director of marketing, snacks portfolio at Nestlé Dreyer's Ice Cream. "We're also rolling out a new line of Greek Frozen Yogurt Bars, giving our customers even more ways to indulge from ice cream sandwiches, to frozen candy bars, to cones, and now Greek frozen yogurt."
Skinny Cow updated the recipes across its portfolio of frozen treats to shorten the ingredient list and remove unfamiliar ingredients. The updated recipes source milk from cows not treated with rBST.
Skinny Cow also added Greek Frozen Yogurt Bars, available in Salt-Kissed Caramel and Chocolate Fudgetastic Swirl varieties. Both varieties deliver 5 grams of protein, and 100 and 110 calories, respectively. Salted caramel whirls and swirls its way through sweet caramel Greek frozen yogurt in the Salt-Kissed Caramel bars, while the Chocolate Fudgetastic Swirl bar starts with creamy chocolate Greek frozen yogurt and adds in ripples of chocolate fudgey goodness. These new Skinny Cow Greek frozen yogurt products will soon be available in the frozen section at participating retail stores nationwide for a suggested retail price of $5.49.
With the Skinny Cow brand's new recipes comes new packaging that puts the spotlight on both the indulgent product and its quality ingredients. The new packaging also brings bright and bold energy to the brand, and can be found in frozen sections of stores nationwide in the coming months.