Study: Store brands are gaining share in fast-growing U.S. retail channels
For the 52-week period that ended 12/24/2016, retailers’ brands strongly outperformed the national brands in the rapidly-growing mass merchandisers segment.
Store brands are gaining market share against the big national brands in America’s fastest growing retail channels, according to the latest sales and market share statistics from Nielsen, New York.
For the 52-week period that ended 12/24/2016, retailers’ brands strongly outperformed the national brands in the rapidly-growing mass merchandisers segment of Nielsen’s total outlets database, which includes national retailers such as Wal-Mart and Target, as well as some warehouse clubs and dollar store chains.