Smithfield enters freezer aisle with fully cooked breakfast sandwiches, sausages
Smithfield Foods, Smithfield, Va., launched new lines of fully cooked breakfast sandwiches and breakfast sausages, available in the freezer aisle.
“As a nationwide leader in the breakfast category, we at Smithfield are excited to build upon the equity of our bacon and ham products and bring the traditional taste of Smithfield right to the freezer aisle,” says Mike Merritt, senior director of brand marketing. “Now, with the launch of our new fully cooked sandwiches and sausage, we’re excited to offer convenient, on-the-go options for consumers looking to enjoy an easy breakfast any time of day.”