Ciao Bella overhauls packaging
Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors.
Ciao Bella, the New York-based maker of premium, artisan gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on trend, competitive and "approachable."
While the new brand design maintains some familiarity, it also brings back its iconic "C" swirl reminiscent of its early days. Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors. Along with the new logo, Ciao Bella is replacing its current 14-ounce jar with a larger, cylindrical shaped 16-ounce container.
"The premium segment within the specialty frozen dessert category has witnessed tremendous growth in the last several years, particularly in the pint segment. We believe there is great opportunity to give back to our consumers with the larger container at no cost to them. We expect the introduction of our new design and pint will appeal to new fans while also maintaining our loyal brand fans through extraordinary flavor profiles and value," says Carlos Canals, chief executive officer. "As a company, it was important for us to create packaging that best reflects who we are as a brand and what we stand for—that means clean, natural, transparent and approachable. Now, you'll see our unwavering commitment to the best-tasting ingredients from around the world, and the excitement and appreciation of what crafting authentic gelato and sorbetto really means to us."
The new 16-ounce pints will maintain their $4.99 suggested retail price.